Brands and Direct Response Marketing


What is the importance of branding in direct response marketing? Branding is designed to make the client or consumer feel in a certain way but how important is it when measuring the effectiveness of direct response marketing? Do branding and direct response marketing belong together? A panel of leading experts discuss.

Speakers Include:

Lucian Camp, Principal, Lucian Camp Consulting (Chair)

John Foenander, Vice President, SapientNitro

John Watson, Owner, Watson Philips Norman

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