What is the importance of branding in direct response marketing? Branding is designed to make the client or consumer feel in a certain way but how important is it when measuring the effectiveness of direct response marketing? Do branding and direct response marketing belong together? A panel of leading experts discuss.
Lucian Camp, Principal, Lucian Camp Consulting (Chair)
John Foenander, Vice President, SapientNitro
John Watson, Owner, Watson Philips Norman