How Can Content Marketing Really Differentiate Your Brand?

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No doubt about it, content marketing can play a huge part in amplifying what your brand stands for - and a pleasingly cost-effective part, too. But so far, we're still seeing too much that's generic, and too little that's genuinely bold and distinctive. How can you make your content marketing work harder to help build your brand?

Our panel of experts has real and practical ideas on the subject.

Speakers:

Lucian Camp, Founder, Lucian Camp Consulting (Chair)
Ian Henderson, Chairman and Creative Director, AML
Niels Footman, Senior writer, Copylab
Amy Nicholson, Managing Editor, Sticky Content