Brand Insight Webinar: The Covid-19 Effect – Who’s Had a Good Crisis?


Oct
22
Webinar Session, BrightTALK Channel
09:30 until 10:30
EAP

308 Views

Corporate Communications

... And which not so good?  Years of unexpected drama like this one create all sorts of exceptional stresses and strains for brands, testing their positioning and propositions in ways that no-one could ever have anticipated.

Those that respond with confidence and clarity will benefit not just now but for years to come.  For those that fumble and falter, the effect will be the opposite.  Our expert panel comments on the relative performance of the main financial services sectors, and some of the individual brands within them.

SPEAKERS
James Daley, Managing Director, Fairer Finance
Kate Turner, Vice President, Savanta
Laurel Wolfe, Vice President of Marketing, Klarna
Chair: Lucian Camp, Brand Consultant

Register here via the BrightTALK platform.

James Daley

James Daley

Managing Director

Fairer Finance

Kate Turner

Kate Turner

Vice President

Savanta

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Laurel Wolfe

Vice President, Marketing

Klarna

Lucian Camp

Lucian Camp

Brand & Marketing Consultant

Lucian Camp Consulting

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