... And which not so good? Years of unexpected drama like this one create all sorts of exceptional stresses and strains for brands, testing their positioning and propositions in ways that no-one could ever have anticipated.
Those that respond with confidence and clarity will benefit not just now but for years to come. For those that fumble and falter, the effect will be the opposite. Our expert panel comments on the relative performance of the main financial services sectors, and some of the individual brands within them.
James Daley, Managing Director, Fairer Finance
Kate Turner, Vice President, Savanta
Laurel Wolfe, Vice President of Marketing, Klarna
Chair: Lucian Camp, Brand Consultant