Asset Management: Fixing the Consumer Disconnect


Jul
02
Aberdeen Standard Investments, Bow Bells House, 1 Bread Street, London, EC4M 9HH
08:30 for 09:00 until 11:00
E

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Asset Management

Customer Loyalty

Are asset management marketers becoming disconnected from the end-consumers of investment products?

The march of technology, as well as specialisation within marketing departments and distance from the sharp end of sales, mean maintaining that connection can be a challenge.

Where is the voice of the customer in asset management firms? How should we capture it, and how do we get that voice heard at board level?

Focus groups, advisory boards, client surveys - what’s the best way to build a customer dialogue? Our speakers debate how firms and the industry can re-establish the consumer connection.

Speakers
Kim Bell, Director, BDifferent
Andrew Oxlade, Head of Content, Schroders
Dawn Hyams, Head of Investor Insight and Governance, The Wisdom Council

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Andrew Oxlade

Head of Editorial Content

Schroders

Dawn Hyams

Dawn Hyams

Head of Investor Insight and Governance

The Wisdom Council

Kim Bell

Kim Bell

Director

BDifferent

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