Are asset management marketers becoming disconnected from the end-consumers of investment products?
The march of technology, as well as specialisation within marketing departments and distance from the sharp end of sales, mean maintaining that connection can be a challenge.
Where is the voice of the customer in asset management firms? How should we capture it, and how do we get that voice heard at board level?
Focus groups, advisory boards, client surveys - what’s the best way to build a customer dialogue? Our speakers debate how firms and the industry can re-establish the consumer connection.
Chair: Piers Currie, Special Adviser, Aberdeen Standard Investment
Kim Bell, Director, BDifferent
Andrew Oxlade, Head of Content, Schroders
Dawn Hyams, Head of Investor Insight and Governance, The Wisdom Council