We've seen a transformation in digital marketing, as consumers spend more time on mobiles, tablets and laptops. Brands now connect with customers through a variety of digital channels including social media, display advertising and e-commerce.
But are you getting a direct bang for your digital buck? Or are we sometimes led down a tech-path by companies with a vested interest?
Does consumer targeting, retargeting, re re targeting result in good customer outcomes? What metrics can you put in place to ensure your digital budget is delivering marketing effectiveness?
Is it even possible to put those in place and properly understand the 'dark digital' highlighted by Facebook's erroneous video metrics? What are the measures of success that can be replied upon, to make sensible business decisions?
Speakers Include:
John Broughton, Head of Marketing, Confused.com
Luke Bozeat, COO, MediaCom
Rachel Aldighieri, Managing Director, DMA
