Are Loyalty Schemes Really Worth It?


As the data that comes out of customers' loyalty card schemes has become increasingly valuable for companies, are they actually passing those benefits onto the consumer? New regulation has had an impact on costs of loyalty cards; will this have an effect on card distributors as they will get less profit margins when cards are used in stores? From the consumer perspective, what are the actual benefits of using your card? Our panel of leading experts come together to discuss the communication challenges surrounding loyalty schemes.

Speakers Include:

Donna Francioni, Head of Banking Products, Coutts (Chair)

Claire Thompson, Head of Decision Sciences, Beyond Analysis

Nandan Mer, Mastercard

Jef Harris, The Mauve Partnership

Stuart Evans, Collinson Group

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