Annual Members’ Dinner & Awards 2015

Annual Members' Dinner

Our flagship black tie dinner at the ancient City of London Guildhall. With a keynote address and presentation of coveted prizes for our Awards for Marketing Effectiveness, including our Marketer of the Year 2015.

To view the "Winner & Commended" PDF document, please view the resources tab below.

To view the contact sheet of images from the evening, please view the resources tab below. To request images, please contact Rachel Shackleton.

Winners and Commended

Winner: Direct Line: The 'Fixer' Campaign
Commended: The Co-operative Bank: Fight Back Campaign
Commended: Close Brothers (The Gate): Modern Merchant Banking Launch Campaign
Commended: Standard Life Investments: Ryder Cup

Content Marketing
Winner: SunLife: Beard Insurance
Commended: Aviva (Teamspirit): An Unprecedented Tax Year End

Corporate Social Responsibility
Winner: BNY Mellon / Newton Investment Management (AML): Changing History
Commended: Direct Line (Citigate Dewe Rogerson): The Hidden Issue of Female Drink Driving

Customer Experience
Winner: Kent Reliance: Putting Customers at the Heart of the Experience
Commended: RBS (SapientNitro): RBS Get Cash
Commended: Santander: Simple, Personal, Fair: How Santander Redefined Customer Experience

Customer Loyalty & Retention
Winner: Aviva (Cherry London): Aviva Advantages

Digital Marketing
Winner: Kent Reliance (Teamspirit): Banishing the Mortgage Monsters
Commended: FSCS (UM London): Whatever You’re Saving For
Commended: Standard Life Investments: Ryder Cup

Direct Marketing
Winner: Barclays: Onboarding
Commended: Co-operative Insurance: The 3G's

Integrated B2B Campaign
Winner: Aviva (Teamspirit): New Thinking - Unlocking the Sandwich Generation
Commended: BNY Mellon / Insight Investment (AML): Absolute Insight
Commended: Close Brothers (The Gate): Modern Merchant Banking Launch Campaign
Commended: Prudential: Keeping the Candles On

Integrated Consumer Campaign
Winner: Scottish Widows: Driving Action by Encouraging People to Change their Life in an Hour
Commended: Direct Line: The 'Fixer' Campaign
Commended: SunLife: Making Life Insurance Straightfordable

Internal Communications
Winner: Coutts: Coutts & Grayson Perry: Who are you? At the National Portrait Gallery
Commended: Direct Line: The 'Fixer' Campaign
Commended: Mastercard: Small is the New Big
Commended: Standard Life Investments: Ryder Cup

New Product, Service or Innovation:
Winner: Barclays: Barclays Mobile Cheque Imaging
Commended: LV= (Moreish Marketing): LV= Personal Sick Pay

Public Relations:
Winner: Charter Court Financial Services (Teamspirit): Launching the Next Challenger Bank
Commended: Protect Your Bubble: Turning Insurance Cover into Media Coverage
Commended: TheCityUK (Linstock Communications): Leading the Debate on the Issues that Matter
Commended: UBS Wealth Management (Headland Consultancy): UBS Wealth Management Wins Majority
Commended: Henderson Global Investors (Teamspirit): The Henderson Global Dividend Index

Social Media
Winner: Direct Line: The 'Fixer' Campaign
Commended: Aviva (Teamspirit): New Thinking - Unlocking the Sandwich Generation
Commended: SunLife: Beard Insurance

Winner: Green Flag: Premiership Rugby Sponsorship
Commended: BNY Mellon / Newton Investment Management (AML): Deeper Engagement
Commended: Coutts: Coutts & Grayson Perry: Who are you? At the National Portrait Gallery
Commended: Standard Life Investments: Ryder Cup
Commended: Yorkshire Building Society (Teamspirit): Grand Depart Sponsorship

Judges’ Award for Consumer Insight
Winner: Direct Line: The 'Fixer' Campaign

Judges’ Award for Marketing Learning
Winner: Aviva (Teamspirit): New Thinking - Unlocking the Sandwich Generation

Judges’ Award for Marketing Excellence
Winner: Kent Reliance (Teamspirit)

Agency of the Year:
Winner: The BIO Agency

Young Marketer of the Year
Winner: Sam Gillies, Social Media & Outreach Manager, SunLife

Marketer of the Year
Winner: Mark Evans, Group Marketing Director, Direct Line

Marketing Leaders 2015

Taken from an original list of 70 nominated individuals, we can now confirm the Top 30 Marketing Leaders. At the Annual Members' Dinner and Awards on 24 November 2015, The Forum will announce the Top 10, including a countdown of the Top 3 in order of voting.

Ella Riesco, Brand, Marketing & Design Director, Alliance Trust
Neil Costello, Head of Marketing, Aviva
Katherine Whitton, Chief Marketing Officer, Barclaycard
Sara Bennison, Customer Marketing Director, Barclays
Scott Stevens, Head of Marketing, Asset Management, EMEA, BNY Investment Management
Anne-Marie McConnon, Marketing Director, BNY Mellon Asset Management
Amy Lenander, Chief Marketing Officer, Capital One
Mark Evans, Group Marketing Director, Direct Line
Ian Hunter, Investment Marketing Director, Hargreaves Lansdown
Rob Page, Global Head of Marketing, Henderson
Annabel Venner, Global Brand Director, Hiscox
David Bower, Marketing Director, Invesco Perpetual and Invesco EMEA
David Cooper, Group Marketing & Distribution Director, Just Retirement
Catherine Kehoe, Managing Director, Group Brands & Marketing, Lloyds Banking Group
Victoria Wentworth, Brand and Life Marketing Director, LV=
Amanda Newman, Marketing Director, M&S Bank
Martin Lewis, Executive Chairman,
Stephen Leonard, Chief Operating Officer – Marketing, Nationwide
Alun Williams, Assistant Director, Marketing & Communications, NS&I
Peter Markey, Chief Marketing Officer, Post Office
Chris Popple, Managing Director, Digital, RBS
Keith Moor, Chief Marketing Officer, Santander
James Cardew, Global Head of Marketing, Schroders
Nuala Walsh, Head of Global Client Relations, Standard Life Investments
Hannah Squirrell, Marketing Director, Insurance, Tesco Bank
Alastair Pegg, Marketing Director, The Co-Operative Bank
Nigel Gilbert, Chief Marketing & Communications Officer, TSB
Kirsten Burt, Executive Director, Head of Marketing, UBS Wealth Management
Paul Lloyd, Marketing Director, Virgin Money
Mark Antipof, Chief Officer, Sales and Marketing, Visa


The Financial Services Forum Annual Members’ Dinner and Awards evening is a rare chance to experience one of London’s most exclusive and prestigious venues, the City of London Guildhall, along with 500 of your peers and contemporaries.

It provides a wonderful opportunity to meet Members, entertain colleagues or clients, or celebrate success in our Awards.

As with previous years, we anticipate being oversubscribed. Tables and places will be allocated on a first-come, first-served, basis, with premium tables available at an additional cost. You do not need to be a Member of The Forum to attend or book a table.

As well as a keynote speaker, the evening will include presentation of The Financial Services Forum Awards for Marketing Effectiveness. We will also make the presentation for the financial services Marketer of the Year, Young Marketer of the Year, and Agency of the Year.

The event starts with a champagne reception at 6.30pm and closes at 12.30am with carriages by 12.45am.




Keynote Speaker: Mark Mullen, Chief Executive Officer, Atom Bank
Mark is co-founder and CEO of Atom Bank. Mark started his career in financial services in 1989 at Forward Trust Group, the finance house and leasing subsidiary of Midland Bank plc, where he spent a decade working in a number of businesses including personal finance, vehicle finance, asset finance and corporate strategy. In 2000, he joined HSBC in London to help develop and launch its business internet banking platform, and in 2004, Mark moved to HSBC’s UK headquarters to lead marketing communications for the UK bank. He took over as Head of Marketing at first direct at the end of 2006, and between 2009 and 2011 he was the Regional Head of Marketing, MENA for HSBC Bank Middle East, working out of Dubai. In 2011, Mark took over as Chief Executive of first direct, and his role enlarged to include leadership of the HSBC UK Contact Centres in 2013. In March 2014, Mark resigned from the HSBC Group to co-found Atom as CEO.

Awards Host: Anthony Thomson, Chairman, The Financial Services Forum
Anthony is Chairman and co-founder, along with Keith Carby and John Seilis, of The Financial Services Forum, which they set up in 1998. He is also founder of Metro Bank and founder and Chairman of atom, a new digital bank launching in 2015. In addition he is Chairman of the National Skills Academy for Financial Services, an independent employer-led, charitable organisation which is a leading body for training & development in the financial services industry.

Awards Presenter: VIP Guest TBC
Construction of the present Guildhall began in 1411 and, having survived both the Great Fire of London and the Blitz, it is the only secular stone structure dating from before 1666 still standing in the City. The Great Hall is the third largest civic hall in England, where royalty and state visitors have been entertained through the centuries. It has been the setting for famous state trials, including that of Lady Jane Grey in 1553. The imposing medieval hall has stained glass windows and several monuments to national heroes including Admiral Lord Nelson, the Duke of Wellington and Sir Winston Churchill.

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