So far on our Digital Marketing journey, we've covered how to:
- Build strong foundations by asking yourself 10 hard-hitting questions about your existing strategy and digital platforms
- How to make sure your digital marketing budget is working hard for you, and quick wins you can make to supercharge your strategy
- Easy steps you can take to drive conversions through your existing website - with a financial services lens on!
- Sneak into the Content Marketing magic circle via the back door, by creating content that really resonates with your audience and achieves the goals you're looking for
So, for the fifth session in the series, and as requested by our Members, Lee Gannon will give an overview of LinkedIn Advertising as a channel in 2020 and what makes it a good fit for the finance sector.
We’ll cover audience targeting, recommended ad formats and what makes a successful offer. From attending the session, you will leave with a framework for creating your own campaigns, as well as some actionable tips and tricks to implement.