Nigel Gilbert

Chief Marketing & Communications Officer

TSB

Executive Member

Member since: 01 Nov 2006

Communities: Retail Banking

Nigel Gilbert is TSB’s Chief Marketing and Communications Officer with responsibility for all aspects of the Bank’s marketing, communications and customer experience strategy. He joins from Virgin where he spent three years, latterly with Virgin Management, as Key Projects Director. Nigel arrived at Virgin Media in January 2011 as the company’s first ever Chief Marketing Officer. Prior to joining Virgin, Nigel was Group Marketing Director of Lloyds Banking Group. He joined Lloyds TSB in a similar role in October 2006. During his first couple of years he led the reinvigoration of the Lloyds TSB brand with a new customer proposition, “for the journey…” and secured the first official sponsorship of the London 2012 Olympic Games. He was also voted ‘Marketer of the Year’ by the Financial Services Forum. Before joining Lloyds TSB, Nigel spent his career in advertising, in London and around the world. At Lowe Worldwide he was Chairman and CEO of Lowe Asia Pacific, based in Singapore, prior to which from London he headed the global team that created the HSBC brand proposition ‘the world’s local bank’. Before Lowe, Nigel worked at Y&R Europe out of Stockholm and London where he ran global communications work for Ericsson mobile phones and prior to that he ran Dentsu, Y&R’s agency in Hong Kong. He began his advertising career in London at Allen Brady & Marsh before spending 10 years at Collett, Dickenson, Pearce, latterly as Director of European Operations. He is happily married with two lovely daughters and enjoys skiing, art, music and motors

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