Member since: 16 Dec 2015
Chief Marketing Officer at Atom Bank, Lisa is an experienced marketer with the ambition to create a new bank that redefines people’s everyday relationship their money. Responsible for customer experience, propositions, marketing and PR, Lisa is building a new brand from the ground up to engage and attract customers to a bank designed purposely for digital. With 23 years experience in financial services, Lisa has held roles across a number of marketing disciplines, including building propositions, brand development and acquisition marketing. Before moving to Atom, Lisa was Head of Marketing at first direct, responsible for refreshing their brand positioning and re-engaging a younger target audience.