James Haycock

James is the founder and MD of Adaptive Lab, a pioneering digital products and services agency. At Adaptive Lab he has grown a team of impressive and inspiring problem solvers and product builders and, alongside them, works with forward-looking leaders to tackle disruptive problems at some of the world's largest corporations across sectors including finance, telco, retail and media.

Since founding Adaptive Lab in 2009, James has become a regular commentator for trade and national press including The Times, The Guardian, Finextra, BBC Radio and Bloomberg Business.

James published his first book Bye Bye Banks? in July 2015, which looks at how retail banks are being displaced, diminished and disintermediated by tech startups, and what they can do to survive.