Archives: Tactics

HSBC appoints new marketing services head for corporate, institutional arm

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HSBC has appointed an insider to head up marketing services across its B2B banking arm. Sarah Mayall started the role…

The great reinvention: What Gen Z want from financial services brands

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Gianni Tozzi, Chief Creative Officer at FutureBrand, explains how financial services brands can adapt to appeal to a new generation….

4 MINUTE MASTERCLASS: How to develop a digital innovation programme

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Andy Farmer, Chief Strategy Officer at Paragon, explains how to build an innovation programme – and most crucially, how to…

Leek Building Society hires PayPal exec to head marketing

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Leek Building Society has hired a Head of Marketing, who brings experience from brands such as PayPal and GE Capital….

Media spending hit as marketing budgets see first fall in five years

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UK companies cut their marketing budgets in Q1 2025, according to the latest IPA Bellwether Report. The quarterly report found…

4 MINUTE MASTERCLASS: Loyalty – from data to devotion

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Hannah Stapleford. Marketing Activation Director at Paragon, explores how to activate data to build customer loyalty.