Vanguard appoints new head of UK marketing

Vanguard has appointed a young insider as its new Head of UK Marketing. Kira Svenning took on the position in…

Lloyds launches ‘Bank on Lloyds’ brand platform

Lloyds has launched a new brand platform, focusing on the bank’s role in enabling people’s aspirations. Built around the tagline…

AJ Bell claims “investing is for everyone” in new campaign

AJ Bell has launched a new ad campaign based around the message that “investing is for everyone”. The ad shows…

Aldermore Bank hires new Group CMO

Aldermore Bank has hired a new Group CMO, who brings experience from the insurance and invoice financing sectors – as…

From brand builders to revenue operators: Why marketers must be more on the money

Julia Payne, business leader and Fractional CMO, explores how marketers can work better with sales to become drivers of revenue….

Skipton builds on brand platform with new ad campaign

Skipton Building Society has launched a new phase of its latest brand campaign, focusing on the challenges faced by first-time…