OPINION: How to do a Monzo

Nick Padmore is Head of Language at brand and communications consultancy Definition.   Over the last ten or so years,…

OPINION: AI won’t make you a great ad, but it can get you there faster

Ethan Lewis, CTO at Kochava, explores how generative AI can augment creativity rather than replace it.   Recent research from…

GUEST COLUMN: What SJP’s big brand campaign says about ads in financial advice

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. In…

OPINION: People don’t really care about your brand as much as you do

Wander Bruijel, Senior Partner, Brand Strategy & Provocation at Born Ugly, talks about how crucial it is for brands to…

OPINION Revolutionising financial services: harnessing human insights for FCA compliance

Caroline Vize, Director of Solutions Consulting at UserTesting, looks at how user testing can enhance consumer duty performance.   Last…

OPINION: Money is scary, but maybe this app will help!

Alice Pukhova, Creative Researcher at WMH&I, explores how new apps are building trust amongst Gen Z. Younger generations have little…