Subcategory: Opinion

How finance brands can turn Generation Alpha’s anxiety into agency and build future loyalty

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Joel Silverman, CEO at KidsKnowBest, explores changing attitudes to money amongst the emerging Gen Alpha cohort. Children today are more…

The beginning of the end, or the end of the beginning? Why the work of brand building in financial services has only just begun

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Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. The…

MG’s electric renaissance shows the tenacity of a strong brand

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Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. I…

Does asset management have a reputation issue?

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David Masters, Director, Lansons Team Farner, explores what’s next for reputation in asset management following recent scandals in the industry.  …

How unifying data can create transformative digital experiences in finance

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Sam Page, CEO of 7DOTS, explores how data can organise data to create great digital experiences. In today’s digital-first world,…

Banking on innovation: How martech is shaping financial customer experiences

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Juliette Aiken, CMO at Dotdigital, explores how firms can optimise their martech stack. Marketing technology (martech) has become an indispensable…