OPINION: Why the financial services industry needs to embrace humour

Conrad Persons, President at Grey London, explores the potential for more humour in financial services marketing.   Financial services brands…

OPINION – How to stay ahead of the curve in paid social

Robert Hughes, founder and managing director of Reech, explores the latest trends in the paid social space.   In the…

OPINION: Walk like a bank, talk like a human

Simon Taylor, Senior Director at Yonder Consulting, explores how financial institutions can talk to customers in a more conversational way….

OPINION: Female finance – is your brand truly connecting?

By Simon Martin, Director & Founder of Moreish Marketing As the financial gender gap receives heightened attention, companies are increasingly…

GUEST COLUMN: Consumers don’t care how ‘different’ a brand is

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast.  …

OPINION: Influencers and community – what you need to know

Taavi Kotka, CEO and CO-Founder of KOOS.io, explores the rapidly changing world of influencers and what it means for marketers….