GUEST COLUMN: An era of heightened social accountability means change regardless of opinions and ideologies

Shereen Daniels is the bestselling author of The Anti-Racist Organization: Dismantling Systemic Racism in the Workplace, the Managing Director of…

OPINION: Why customer service is the secret weapon for financial services firms

Martin Brown, CCO at customer service outsourcer and consultancy, FM Outsource, explores how strong customer service can support brand during…

OPINION: How to build a CRM strategy around segmentation

A fundamental aspect of creating marketing campaigns is building a CRM (Customer Relationship Management) strategy around segmentation. This involves understanding…

OPINION: What women want – how financial services can break down the barriers to investment

Amy Cashman is the executive managing director of Kantar Insights UK. It may sound obvious given the stereotypes we see…

OPINION Building brand loyalty in finance with clear customer comms

Ben Young, Strategic Sales Director at Go Inspire, explores what financial organisations can do to boost brand loyalty. In the…

Aviva former brand chief moves to HSBC insurance division

Raj Kumar has been appointed the customer and marketing head for HSBC Life, topping off a year which saw him…