BlackRock tops 2024 asset management brand ranking

BlackRock has topped a ranking of the most valuable brands in asset management. The American asset manager’s brand was valued…

Klarna embraces AI to cut marketing spend by 11%

Klarna has revealed it cut its marketing spend by 11% in the first quarter of this year, partly through the…

Marketing budgets rose in Q1, report shows

UK marketing budgets increased in the first quarter of 2024, a new report shows, with spending swinging towards sales activation…

SunLife hires Vanquis CMO as new marketing head

SunLife has tapped the banking sector for its new CMO. New appointee Victoria Heath was most recently CMO for nearly…

NatWest launches first 2024 Olympics ad

The NatWest Group has launched its first activity around the 2024 Olympic Games. Titled ‘Tomorrow Begins Today’, the ad is…

T. Rowe Price spotlights investing expertise in new global brand campaign

Asset manager T. Rowe Price has launched a new global brand campaign looking to spotlight the value of expert investment…