How Panmure Liberum is bringing the best of the old and new to investment banking

Investment bank Panmure Liberum is distilling and externalising its brand promise after a major merger, says its Head of Marketing…

INTERVIEW: How Schroders is using AI for marketing

Schroders has emerged as one of the most forward-thinking asset managers on AI, overcoming potential hurdles around compliance and culture…

INTERVIEW: How Saffron Building Society built a new brand framework

Saffron Building Society is reaping the strategic benefits of a newfound focus on its core offering for affluent customers, says…

INTERVIEW: Newton Investment Management’s Global Head of Marketing

Newton Investment Management’s Global Head of Marketing Ed Gore Browne talks through the firm’s recent brand refresh and what “unlock…

INTERVIEW: Inside BNP Paribas Asset Management’s AI strategy

Hilda Tingle, Global Head of Digital Marketing & Growth Programs at BNP Paribas Asset Management, explains the firm’s AI strategy…

INTERVIEW: Ascot Lloyd CMO seeks differentiation in advice space

IFA firm Ascot Lloyd is looking to implement a rebrand while navigating the challenges of communicating this across its large…