INTERVIEW: Saxo Bank combines premium positioning with price cuts in latest campaign

Investment bank Saxo Bank is looking to balance a premium brand positioning with a new focus on price and overall…

INTERVIEW: M&G Investments Global Marketing Director talks ‘Intelligence Connected’

M&G is doubling down on its global expertise and the breadth of its capabilities in its latest brand campaign, says…

INTERVIEW: New SunLife CMO looks to build brand platform for long term

SunLife’s new CMO Victoria Heath is drawing on customer research and segmentation as she looks to build the firm’s brand…

INTERVIEW: Ctrl Alt CMO on the continuing power of long-form content

Alternative asset start-up Ctrl Alt is embracing long-form content such as reports as it seeks to become the go-to education…

CASE STUDY: Specialist lender Together Money looks to Open Doors with new campaign

Earlier this year, Together Money launched a new brand campaign spotlighting the role played by specialist lenders in helping people…

INTERVIEW: How boutique asset manager Paravene is tapping the power of automation

Systematic-focused boutique asset manager Paravene is maximising resources through the power of tech and automation as it looks to build…