Tilney Smith & Williamson CMO on rebranding and winning exec buy-in to marketing

Getting the exec team to buy into marketing efforts is crucial to success, says Tilney Smith & Williamson’s first ever…

DISRUPTORS: Why Moneybox has moved into brand marketing (Pt. 1)

Charlotte Oates, Marketing Director at fintech savings and investment product Moneybox, talks about how and why the company is building…

Interview: IG Global CMO on targeting the “driven and confident” investor

Trading platform IG is looking to contemporise its brand as it looks to offer financial freedom to sophisticated investors, according…

INTERVIEW: How financial marketers can embrace influencers

The pandemic has boosted the value of influencer marketing, leading to more scrutiny on outcomes rather than the pursuit of…

MARKETER OF THE YEAR Now Pensions’ Sam Gould on being a “pensions geek” and addressing pension inequality

Samantha Gould is the winner of the Forum’s ‘Marketer of the Year’ award in November, part of the Marketing Effectiveness…

INTERVIEW Franklin Templeton marketing head on taking a “playful” tone in new campaign

Franklin Templeton’s ‘Hello Progress’ campaign has focused on 14 key markets as it aims to throw off perceptions of it…