Reinventing live: 2 case studies in post-pandemic events

During the pandemic many organisations, including the Financial Services Forum itself and its parent company Incisive Media, were able to…

FSF Awards Showcase: 5 case studies in marketing effectiveness

Winners of key Marketing Effectiveness awards gathered this week to share insights from their successful entries. Read the stories below:…

Investment Marketing Update

Since I started as Editor of the Financial Services Forum earlier this year, I have had the pleasure of speaking…

CASE STUDY: Why Fintech Week London took a content-first approach as it launched during Covid

Doing hybrid events half-heartedly is worse than not doing them at all, claims the organiser of a recent fintech event…

CASE STUDY Ageas Federal Life Insurance CMO on the challenges of its India rebrand during the Covid pandemic

Karthik Raman, CMO and Head of Products at Ageas Federal Life Insurance, explains how and why the company rebranded in…

CASE STUDY: How fintech Monneo built a new brand by finding its “DNA”

Monneo Founded: 2018 Headquartered: London Customers (not disclosed): Up 80% in 2020/2021   Background: Monneo is a UK-based payment provider…