TransPerfect: Transcending Borders
Colt Foutz explores the reality of breaking down linguistic barriers for marketers as well as the importance understanding search patterns…
Colt Foutz explores the reality of breaking down linguistic barriers for marketers as well as the importance understanding search patterns…
Katy Bass looks at voice technology with regards to financial services and how it can be developed to work alongside…
In this deck, Kane introduces voice technology for a wide range of uses on a range of different platforms consumers…
Mark Brayton discusses how understanding what differentiation and distinctiveness mean in relation to different brands across the financial services sector…
Mark Huxley argues the case of whether it is Distinctiveness “vs” Differentiation or “and” Differentiation and how best to implement…
John Riley discusses how both differentiation and distinctiveness are important when supported by a well executed, clear strategy.
