‘We want to be braver’: Sanlam Marketing Head on rebranding to atomos

The rebrand of Sanlam Wealth as atomos is an opportunity for the company to reinvent itself in a sector that…

INTERVIEW: B2B marketers face “purpose-washing” pressure as brand gains importance

For the first time in 2022, the Cannes Lions marketing conference featured a specific B2B marketing category, signalling the growing…

INTERVIEW: How Hargreaves Lansdown is democratising financial advice

Hargreaves Lansdown hopes to democratise financial advice with its new Savings and Resilience barometer, explains Senior Analyst Nathan Long. The…

£20bn asset manager Polar Capital on building an investment-led brand

£20 billion asset manager Polar Capital has leant into its heritage as it sought to refresh its brand and user…

JO Hambro Head of Marketing: “People buy people – they are the product”

Establishing a distinctive brand identity is the top priority of JO Hambro Capital Management (JOHCM)’s marketing director, as he approaches…

Q&A: Standard Life CMO on why pensions need a rethink for the 21st century

Sign up here to attend our pensions conference on 27 September, where Sangita Chawla will be speaking.   Research this…