INTERVIEW: Elita Falkvard, SEO & Web Lead, Starling Bank

Elita Falkvard, SEO & Web Lead at Starling Bank, explains how the neobank approaches content and Google search. This interview…

Q&A: How fractional property fintech Shojin is targeting mass affluent investors

James Mumberson, Marketing Manager at Shojin Property Partners, explains how the company is democratising property investment.   Tell me about…

Revolut’s ad focuses on easy consumer investing – but is the timing right?

Revolut has launched a major advertising campaign focused on the ease of conducting financial transactions. The advert, unveiled this week,…

IPA: Businesses must maintain marketing budgets during the 2022 downturn

The Institute of Practitioners in Advertising (IPA) recently took out an ad in the FT to encourage business leaders to…

‘We want to be braver’: Sanlam Marketing Head on rebranding to atomos

The rebrand of Sanlam Wealth as atomos is an opportunity for the company to reinvent itself in a sector that…

INTERVIEW: B2B marketers face “purpose-washing” pressure as brand gains importance

For the first time in 2022, the Cannes Lions marketing conference featured a specific B2B marketing category, signalling the growing…