INTERVIEW: A hedge fund CEO explains the evolution of marketing

Adam Davies, CEO of hedge fund Haverstock Capital, talks about how marketing in the space has moved in the last…

How Nationwide’s Dominic West gambit has paid off

For some people, Nationwide’s decision to rebrand and deploy The Crown star Dominic West in 2023 was an act of…

“There’s a goldfish moment in every business” Influence & Insight Episode Two: Pete Markey

As the ex-CMO of Boots, TSB Bank and the Post Office, there’s a reason that Pete Markey is continuously named…

INTERVIEW: How private markets firm Partners Group is building brand

Private market firms are looking to partnerships and education as they look to expand their reach beyond institutional clients, according…

Q&A: Leeds Credit Union’s Head of Marketing

Greg Potter, Head of Marketing and Member Experience at Leeds Credit Union, explains how marketing works at the lender.  …

INTERVIEW: How Chase is getting ahead in the brand race

Kantar released its brand value ranking this week, with challenger bank Chase performing well as the seventh most valuable FS…