INTERVIEW: How Chase is getting ahead in the brand race

Kantar released its brand value ranking this week, with challenger bank Chase performing well as the seventh most valuable FS…

INTERVIEW: Ninety One’s CMO on four years of the rebrand

Ninety One CMO, Malcolm Fried, shares what’s on the agenda for asset manager Ninety One.   FSF: What are your…

INTERVIEW: Elita Falkvard, SEO & Web Lead, Starling Bank

Elita Falkvard, SEO & Web Lead at Starling Bank, explains how the neobank approaches content and Google search. This interview…

Q&A: How fractional property fintech Shojin is targeting mass affluent investors

James Mumberson, Marketing Manager at Shojin Property Partners, explains how the company is democratising property investment.   Tell me about…

Revolut’s ad focuses on easy consumer investing – but is the timing right?

Revolut has launched a major advertising campaign focused on the ease of conducting financial transactions. The advert, unveiled this week,…

IPA: Businesses must maintain marketing budgets during the 2022 downturn

The Institute of Practitioners in Advertising (IPA) recently took out an ad in the FT to encourage business leaders to…