OPINION: How AI can help more firms to do a Monzo

Nick Padmore is Head of Language at brand and communications consultancy Definition.   Over the last ten or so years,…

GUEST COLUMN: What SJP’s big brand campaign says about ads in financial advice

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. In…

OPINION: People don’t really care about your brand as much as you do

Wander Bruijel, Senior Partner, Brand Strategy & Provocation at Born Ugly, talks about how crucial it is for brands to…

OPINION: Money is scary, but maybe this app will help!

Alice Pukhova, Creative Researcher at WMH&I, explores how new apps are building trust amongst Gen Z. Younger generations have little…

OPINION: Beyond boring? The need for a revolution in FS branding

Mark Thorpe, Director at Truth Consulting, shares his thoughts on how financial services can move beyond dullness. I recently had…

OPINION: What women want – how financial services can break down the barriers to investment

Amy Cashman is the executive managing director of Kantar Insights UK. It may sound obvious given the stereotypes we see…