4 MINUTE MASTERCLASS: How to develop a digital innovation programme

Andy Farmer, Chief Strategy Officer at Paragon, explains how to build an innovation programme – and most crucially, how to…

4 MINUTE MASTERCLASS: How to optimise digital performance

In this 4-Minute Masterclass, Andy Farmer, Chief Strategy Officer at Paragon, explores techniques for optimising digital performance.

4 Minute Masterclass: How service design helps financial services marketers deliver great experiences

4 MINUTE MASTERCLASS: How to Make Your Marketing Services More Efficient

LOOP Agencies co-founders Ed Vickers and Vicky Hope explain how to find greater efficiency in your marketing services function.

How to Get Strategic Value From Your CRM

Hideki Hashimura, Co-founder and Lead Consultant at redk, explains why most businesses are not achieving the full value from their…

How to Protect Vulnerable Customers in Marketing

Vicky Groombridge, Director of Insight and Products at REaD Group, explains how marketing objectives can be balanced with understanding customer…