Forum Talks – Our first ever online discussion group
We are inviting all our members to join our first ever online discussion group on Guild. The invite-only group for our members is a new digital channel for the kinds of sales-free, confidential and informal chats between peers that take place at physical events.
The group will offer an opportunity to discuss general points of interest and share opinions and best practice. Topics might include regulation, mentoring, IT queries or recruitment.
You will receive an email from Guild, the hosting site for the new group. Please click the link to register and join Forum Talks.
Food for Thought: NatWest proves its Mettle
NatWest’s fintech brand Mettle debuted its first above the line ad last week from agency Fold7, featuring an army of sole traders and freelancers throwing off the shackles of the 9 to 5.
Mettle’s product is a free digital banking app for businesses, targeted at what it says is a growing number of self-employed people across the UK. It’s an interesting example of an established name using a sub-brand to achieve a new positioning, as brand and user experience become increasingly entwined.
This can offer the best of both worlds. The subtle “by NatWest” at the end of the ad also brings the weight of the NatWest brand and the trust associated with it.
