The Awards for Marketing Effectiveness have become one of the industry’s most sought-after prestigious accolades.
Their purpose has remained the same since they were introduced in 2002:
Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.
Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?