Marketing Effectiveness Awards

Celebrating the very best in financial services marketing. Proving, beyond doubt, that marketing can be effective.

The shortlist for our Awards for Marketing Effectiveness 2020 is now available!

Visit our dedicated site here.

 

The Awards for Marketing Effectiveness have become one of the industry’s most sought-after prestigious accolades.

Their purpose has remained the same since they were introduced in 2002:

  • to create a better understanding of the role and impact of marketing
  • to prove, beyond doubt, that marketing can be effective
  • to promote and reward those achieving exceptional marketing effectiveness

Entries are made via a 1000-word submission, answering seven key questions with robust and quantifiable data. Submissions are open to financial services brands and organisations, or their agencies, worldwide.

Although the size of budget will have an impact on the reach of the campaign and the creative work will play an important part in its delivery, both have a limited impact in the judging process. It is effectiveness that counts – did the marketing activity achieve or exceed the targets set?

 

 

Previous winners

Download full details of previous Marketing Effectiveness Awards winners.

View 2016 winners
PDF (3.08 MB)

View 2015 winners
PDF (2.63 MB)

View 2014 winners
PDF (4.09 MB)

View 2013 winners
PDF (3.44 MB)

View 2012 winners
PDF (1.69 MB)

View 2011 winners
PDF (2.23 MB)

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