Wise launches brand platform for out-of-home

Wise has launched an out-of-home campaign advertising a fake bank with poor service, in an effort to emphasise its contrast with traditional banking providers.

The posters feature multiple iterations of a brand called “Unwise”, which promises features such as “zero interest” and “sky-high fees”, contrasted against an advert for Wise offering the opposite.

The ad builds on Wise’s global creative platform “Be Smart Get Wise”, which Wise developed in house and has already launched in North America.

Wise worked with Ace of Hearts on the campaign.