What approach are asset managers taking to promote their ESG offering?

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Angus Maclaine

Chief Executive Officer

Fundamental Media

Although responsible investing is a hot topic, asset managers are not as actively promoting ESG in Europe as might be expected, research by Fundamental Media finds that:

• European sustainable investing assets increased from $12,040 billion in 2016 to $14,075 billion in 2018, according to the Global Sustainable Investment Review 2018, a biennial report by the Global Sustainable Investment Alliance

• Despite the increased focus on ESG, asset managers and investors remain uncertain over the best approach to incorporate ESG criteria into the investment process and have all taken their own individual approach

• The asset managers with the highest brand recognition scores are not necessarily the brands that are most actively promoting their ESG credentials

Download the full report here: ESG Report Article

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