Wesleyan refreshes brand with “modern, specialist” look

Wesleyan has relaunched its brand with a new modern feel.

Based around the tagline “Money that works – only for you”, the rebrand aims to emphasise Wesleyan’s credentials as a specialist financial provider to professionals such as teachers, doctors and dentists.

Working with agency 10 Group, the 18-month rebrand project extensively surveyed the mutual’s members. This included speaking to 750 customers and running 10 workshops.

The branding is currently being rolled out across its website, portal, social media and communications.

The company said in a statement on LinkedIn: “With input from our customers, Wesleyan’s new look will better reflect who we are today: modern, specialist and focused on helping to make money work for you.”