The Wealth Check – Global Content Creation and Delivery

Our recent Private Banking and Wealth management session examined results from two recent UBS millionaires and billionaires reports. It will focus on how to create a strong thought-leadership platform for your brand. How do you deploy global research and multi-national research? How do you leverage the results on social media and traditional media? Most importantly how do you get your sales force to engage with the content and use it in daily conversations with clients.
Kirsten Burt, Executive Director, Head of Marketing, UBS Wealth Management; Aine Bryn, Marketing Director, Global Clients and Markets, Financial Services, PwC; and Mike Sergeant, Director, Headland Consultancy (former BBC Correspondent) share their slides from the event.