Virgin Money focuses on adding ‘extra to ordinary’ in new campaign

Virgin Money has launched a new multi-channel campaign focusing on getting more out of money.

The campaign, which encourages people to take advantage of travel perks, boost money with cashback and savings and take advantage of rewards from other brand Virgin brands.

It centres on bold and colourful out-of-home activations across London, Manchester, Birmingham and Scotland, which will run until 2 March. There is also a 30-second radio spot voiced by comedian Doon Mackichan, which will run until 13 April.

There are also social media activations across Meta, TikTok and Pinterest.

Created by mFuse, the campaign builds on the ‘Add extra to ordinary’ brand position, which was launched as a below-the-line test last year.

Emma Isaac, Chief Marketing Officer at Virgin Money, says: “After the success of our ‘Add Extra to Ordinary’ test campaign last year, it’s exciting to take the idea above the line. There’s a reason we’re called Virgin Money and not Virgin Bank – our customers choose us because we bring that little extra, like exclusives, perks and rewards.

“This thought, coupled with the bold photography approach and striking design, creates a campaign that celebrates how our customers can get more for their money.”

Adam McGowan, Creative Director, mFuse says: “We wanted this campaign to really connect with our customers. And Virgin Money folk are all about living life to the fullest, right? Right. They’ve got that travel bug, always looking for the next adventure and they appreciate the good things in life – like amazing trips away and delicious food and drinks.

“So, they need a brand that gets that and helps them make their money work for them. That’s where Virgin Money steps in. We’re not just about banking, we’re about adding a little sparkle to everyday life with cool exclusives, perks, and rewards.”