United Trust Bank (UTB) has launched a new brand identity, focused on the concept of “United, we go further”.
Developed with brand agency Saboteur, the rebrand focuses on the idea of people being able to accomplish more together. It aims to highlight the firm’s success in building strong personal relationships with the likes of brokers, developers, SMEs and individual.
You can watch UTB’s video about its new brand here.
Incorporated in 1955, United is a specialist bank, offering a range of savings and lending products. It has total assets of almost £4 billion.
Harley Kagan, Chief Executive Officer of United Trust Bank, praised the brand and the “fun, energising and creative” process of working with Saboteur.
“Our beliefs and service ethic remain the same – it is just a refreshed, vibrant and forward-looking identity delivering the values that have been critical to our success.
“This exciting evolution builds on our strong brand foundations and reflects our commitment to the personal connections we aim to build with our staff and the customers and brokers we work with. People and connections are at the heart of everything we do. At UTB we have always understood that it is not only what we achieve that matters but how we achieve it.
“By evolving our brand, we hope to communicate perspective and reliability, deepen the trust and loyalty we’ve built with our staff and customers, as well as ensure we remain adaptable to meet their changing needs. Our new look will get us noticed and recognised in a competitive, fast-moving financial solutions market, emphasising people, connections and the power of strong relationships. United, we go further”.
Saboteur commented: “While many organisations strive to be values-driven, few embody their principles as authentically as UTB. They are a bank dedicated to helping people thrive, a spirit which is now captured in a dynamic new identity.
“The collaborative approach, openness, clear vision, and engagement at every stage of the branding process helped to craft a brand strategy and identity that reflect both the Bank’s enduring values and future aspirations.
“The result is a revitalised brand that enhances their competitive edge in the market and galvanises and unites teams internally. By updating the Bank’s look and feel, UTB have preserved the ethos that has underpinned their success to date, while equipping themselves to go even further in the future.”
