Triodos Bank seeks vibrancy and energy in brand refresh

Triodos Bank has refreshed its brand for the first time in eight years, aiming to bring its purpose to a modern audience.

The bank, which uses customer deposits to provide lending for sustainable causes, has overhauled its logo, colour palette and imagery.

The bank worked with creative agency Multitude on the new identity, which incorporated customer and stakeholder feedback.

The brand refresh will be backed up with a campaign, which will focus on offering clarity to consumers when searching for organisations with sustainable values.

Zoe Ruthven, marketing and communications director at Triodos Bank UK, said: “Triodos Bank has innovation at its heart. Back in the 1960s, a group of pioneers came together to ask fundamental questions about societal inequality, the threat of a climate crisis and the role money played in addressing these challenges. The bank didn’t start as a bank for the sake of it, but evolved because the problems they were trying to solve demanded it.

“The world has changed, but the need for Triodos hasn’t faded. In fact, it’s accelerated. At a time when where many people can feel powerless, we want to share the message that every step counts, no matter how small. We have always been an energising and hopeful brand but our new identity and language tell that story better as we invite customers to grow our positive impact together.”

Zoe adds: “We’re now a digital-first bank offering a strong product mix across current accounts, savings, investments and business lending. In the UK, we’re operating within a market of digital challenger banks with strong identities, so our brand needs to translate easily across digital channels, stand out in a rapidly moving market and yet stay true to our strong heritage.”