thisbank launches with “human-centric” pitch

Newly rebranded thisbank is hoping to disrupt the UK banking market with a pitch based on simplicity and customer service.

Created by relaunching the UK arm of JN Bank with new leadership and ownership, it launched this week with a range of savings products.

The core of its offering is being “human-centric”, with thisbank highlighting that customers will always be able to speak directly to a person where needed.

Chris Waring, CEO, said: “We’ve built thisbank around people. While we are technology forward, our approach will always be customer-first. Our goal is to deliver sustainable value and a service that feels human, not transactional.”

Chief Transformation Officer, Declan Halton-Woodward, said: “Our promise is clear, we’ll always aim to offer a competitive savings propositions, we make sure things are simple, easy to interact with and understood – where our customers know we are working for them.”