We learn from a selection of successful marketing campaigns, as we invite winners from The Forum’s 2013 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges. Smart metrics and tangible contribution to real business performance is what distinguishes genuine marketing effectiveness.
Dermot Courtier has kindly agreed to make the presentation slides used at the Marketing Effectiveness Showcase event available to Forum Members.
To download the slides in PDF format, please click the download button above.