Technology has Changed, but the Consumer is still King

Annabel Venner

Annabel Venner

Consultant

Annabel Venner Consulting

Although digital has many benefits (optimisation, data, measureable, test and learn) the basic fundamentals of marketing haven’t and won’t change in the future.
Digital also brings with it many challenges: greater transparency, the need to protect customer data and the threat of disruption.
Annabel Venner, Global Brand Director at Hiscox, shares her views.

 
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