Suffolk Building Society offers “A Good Place To Be” in new campaign

Suffolk Building Society has launched a campaign video designed to highlight its new brand positioning.

Launched in October, the video focuses on the building society’s “A Good Place To Be” tagline, which is aimed at both savings and mortgage customers.

The video emphasises its Suffolk heritage and its founding in 1849. It also focuses on the ability to speak to staff and visit branches as well as the society’s status as a mutual, meaning it is owned by its members. It also offers the building society a platform to talk about its values and the charities it supports.

“Suffolk Building Society is all about people. Real people at the desk or on the phone. Helping real people with their savings and mortgages.”

The society partnered with Borne on the creative strategy and SubMotion Productions to produce the video.

The campaign will through into 2025 across a variety of channels, including out of home, traditional print press and digital marketing channels.

Suffolk Building Society partnered with creative agency Borne on imagery and messaging, and digital marketing agency Browser Media on online advertising.

Luke Littleboy, Head of Marketing at Suffolk Building Society said: “We’re extremely proud to serve the people of Suffolk, and our commitment to first-rate customer service, both face-to-face and on the phone, is very important to us. We wanted a message that could encapsulate that, as well as our support for local charity partners and our physical presence within the community.

“A Good Place to Be talks about Suffolk Building Society, reminds the public of all that our region has to offer, and also highlights the opportunity to have a say in the environmental and social work we do across the community simply by being a member.

“It’s important to us that this project champions our mission, which is to provide a safe home for savers and to provide safe homes for our communities, making Suffolk a good place to be.”