State Street rebrands asset management arm

State Street’s asset management arm has rebranded as it aims to build a more client-centric image.

The newly name State Street Investment Management, previously State Street Global Advisors, aims to highlight the firm’s focus on product innovation and client engagement.

The new brand identity was built following extensive research, including soliciting input and feedback from clients, investors and employees.

John Brockelman, Chief Marketing Officer for State Street Investment Management, said: “State Street Investment Management is an essential partner to investors, offering them unparalleled expertise, unique insights, and both innovative and cost-effective solutions.

“We’re excited to unveil a new brand that communicates that promise. These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients’ experience across State Street.”

Yie-Hsin Hung, President and Chief Executive Officer of State Street Investment Management, said: “Today marks a new chapter in our story – one that reflects our values, honors our rich heritage, and brings our vision for the future into sharper focus. Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritising partnerships.

“To us, the word ‘investment’ is not just about the capital markets. As a firm, we’re investing in our relationships, investing in innovation and investing in the future. We’re helping secure better outcomes for our clients, and we’re pleased to present a new brand name that reflects this.”

Founded in 1978, State Street Investment Management is the fourth largest asset manager in the world, with around $4.67 trillion in AUM.

The new work builds on the recently launched investor campaign, ‘Getting There Starts Here.’