Starling launches “Good with money” brand campaign

Starling has launched a new brand campaign focused on money-saving habits.

Using the tagline “Good with money”, the campaign features the voices of Zoe Ball and Lily Allen and highlights small things that people can do each day to save money, positioning Starling as a banking partner that can help with these.

Created in partnership with creative agency The Sunshine Company, the campaign consists of 182 assets and is set to run across TV, billboards, radio, podcasts and digital.

Starling said in a statement that it was “on a mission to get the UK talking about habits.

“From checking your balance while you brush your teeth to paying all your bills on payday, we believe that small, everyday rituals are the building blocks of a healthy relationship with money. And that our job is to make sticking to them…easy. Download the app and apply for award-winning banking in minutes.”