Skipton Building Society launches new ‘Founded on Fairness’ brand position

Skipton Building Society has launched a rebrand campaign, focusing on the company’s roots in fairness.

Built around the tagline “Founded on Fairness”, the rebrand aims to tap into Skipton’s position as a building society and a fairer alternative to high-street banks.

Supported by out-of-home, radio and social activity, the three light-hearted TV spots star Detectorists star Simon Farnaby as a character treating his victims unfairly. The first, on 9 April, contrasts an unscrupulous fortune teller ripping off a couple with the free money advice offered at Skipton.

The work is the first created in partnership with Red Brick Road, which won the account in a pitch in 2024.

Nick Mortimer, CMO of Skipton Building Society said: “It’s with great pleasure that we launch this step on the road to a Fairer financial future for all.

“We know that people want financial institutions that act with integrity, and the Skipton differences: being member owned, putting people first, and demonstrating fairness in products, policies and services are more motivating than ever. Fairness is a founding principle for the business. So, this campaign has always felt the right way to bring that to life.”

Matt Davis, Owner and ECD of Red Brick Road said: “We’re incredibly proud of the work we’ve achieved with Skipton over this last year and are delighted to be bringing the Founded on Fairness brand platform to life with such entertaining and enjoyable storytelling.”

Helen Whitley, Client Partner EssenceMediacom North said: “With over six years of partnership behind us, this campaign marks the beginning of an exciting new chapter in our work with Skipton Building Society. The ‘Founded on Fairness’ relaunch is a pivotal moment for them, placing fairness at the core of their brand proposition.

“We’re proud to have crafted a media strategy that brings it to life, overseeing all media bookings. We look forward to continuing our long-standing collaboration and delivering impactful media that support their vision of a fairer, more transparent future for their members.”