Shepherds Friendly launches first ever TV advert on Sky

Shepherds Friendly has launched its first ever TV advert as it looks to bring its brand to a new audience.

The ‘Mutual Moments’ campaign highlights the types of support that Shepherds Friendly provides through a series of life events, such as the arrival of a child, moving house or someone leaving home.

The ad will be shown on Sky, as well as on YouTube and other social media platforms.

Zac Chetwynd, Senior Head of Marketing, said: “This campaign is about celebrating our members and the moments that matter most to them. We wanted to create something that reflects our values while connecting with viewers on a personal level.

“For nearly two centuries, we’ve been dedicated to putting our members first, and this advertisement is a testament to that ethos. We’re thrilled to see it come to life and to share it with a wider audience.”

The news comes as Shepherds Friendly surpasses 150,000 active policies.