RSA schedules Intact rebrand for October

RSA plans to complete its rebrand to its parent brand Intact in October.

The insurer confirmed the timeline on its website this week, saying that this timing would align with the integration of RSA and sister company NIG onto a single platform.

The intervening period will be spent on internal education, engagement with brokers and building recognition of the name across the UK and Europe.

The move will bring the companies in line with parent Intact, a major insurer based in Canada. Intact bought RSA in 2021, giving it a foothold in the UK and Ireland. Since then the teams have been working to align the companies.