Royal London Asset Management spotlights its people in OOH brand campaign

Royal London Asset Management (RLAM) is putting its people at the centre of a new out-of-home brand campaign.

The asset manager, part of the mutual Royal London, has launched the campaign across 100 London cabs.

The advert is a gallery of people from the business, showcasing the wide range of people within the firm and their roles.

RLAM worked with taxi advertising agency Ubiquitous on the campaign.

“In everything we do, our people make the difference,” Royal London said in a LinkedIn post.

“We’re proud to launch our latest brand campaign, where we’re shining a spotlight on what truly sets us apart – our people.”

The firm said in an emailed statement that the campaign launched builds on the momentum of its 2024 campaign, built around the position of “asset management excellence with a longer-term perspective”.

“This year, we’re going even further, shining a brighter spotlight on what sets us apart.”

With £181 billion in assets under management, RLAM built its strength through managing the assets of its pensions and insurance businesses, but is currently pushing to attract more external investors.

More detail about the brand positioning can be found here.