Revolut kicks off year of brand building with new global campaign

Revolut has launched a global campaign focusing on the world of “money possibilities”, as it plans more brand marketing throughout 2025.

The advert depicts a woman reaching into her pocket to retrieve her bank card to pay for something and being transported to a fantasy world showcasing what she can do with her money through Revolut – such as investing and spending abroad.

The advert will be rolled out across over 20 countries, featuring integrated work across film, out-of-home, social and audio.

The bank worked with agency Anomaly on the campaign, its second collaboration following “The Future of Money” last year.

Antoine Le Nel, Chief Growth and Marketing Officer, Revolut said: “Our Money Possibilities campaign captures all of the magic that sits in the pocket of a Revolut customer and highlights the emotional connection between people and their money.

“At Revolut, every move we make is designed to bring more opportunities to our users and exceed what has been traditionally delivered by financial services. We want to be the primary choice for our customers and this campaign communicates that ambition for the Revolut brand in 2025 and beyond.”

Camilla Harrisson, CEO of Anomaly London said: “At the heart of Revolut’s meteoric growth is an ever-evolving world class product experience, designed to maximise money possibilities for each and every customer.

“This campaign takes consumers literally into their own pockets, to experience the multidimensional world of Revolut – where money doesn’t only do so much more – but it actually feels different too. The vision, the ambition and the commitment of everyone involved in this work speaks volumes about the partnership – none of it could have happened without all of us.”

Ian Pons Jewell, Director said: “The making of this was extremely complex, as we wanted to make something with real heart despite the totally fantastical reality in which it’s set. It requires a vast amount of trust at each level from agency up to client and it’s a testament to them that this film has been made.

“The end result has a feel that is unusual for a final “client film”, it’s been a truly wonderful journey for our whole amazing crew with Anomaly and Revolut. A new benchmark in process for sure.”