Revolut boosts business offering in new campaign

Revolut has launched a new campaign positioning its business banking offering as a tool for business growth.

Called “Turning Points”, the campaign focuses on how the neobank’s offering empowers entrepreneurs at key business moments, highlighting key features such as multi-currency accounts and daily interest payments.

Created by agency Anomaly, the ad builds on the “Money Possibilities” campaign launched earlier this year.

The campaign will start in the UK and roll out across France, Italy, the Netherlands, Romania and Spain later this year. The integrated campaign spans TV, Digital, Social and OOH.

James Gibson, General Manager of Revolut Business said: “Our Turning Points campaign speaks to customers who are fed up with the status quo of business banking and want a product that evolves with and fulfils their needs.

“Demand for our customer-orientated corporate accounts is only growing – particularly amongst young start-ups looking to scale at pace – as we give customers more of the products they want and need. This campaign highlights Revolut Business’s ambition to be the primary choice and natural partner for UK & European businesses as they grow and expand in 2025 and beyond.”

Toby Allen, Chief Creative Officer of Anomaly London said: “Building on our epic ‘Money Possibilities’ brand work for Revolut, it’s great to be getting our ‘turning point’ idea out for Revolut Business. Like the businesses it serves, it’s an idea that can grow and grow.”

The business financial services space has seen increasing attention in recent brand campaigns, including from Allica Bank, a specialist business bank, and business insurance provider Hiscox.