Revolut bolsters sports sponsorship efforts with Man City shirt deal

Alex Sword

Managing Editor

The Financial Services Forum

Revolut has become the official shirt sponsor for Manchester City as it seeks to build its reach as a mainstream brand.

In the multi-year deal, the neobank’s brand will feature on the shirts of the men’s team for FA and League cup games, as well as both league and cup fixtures for the women’s team.

Meanwhile, the club will deploy Revolut Business’s technical infrastructure, including for payments, allowing customers to accrue loyalty points. The fintech will also launch four co-branded virtual cards within its app.

This builds on an existing partnership sponsorship of Manchester City’s women’s team, which started in 2025.

Antoine Le Nel, Chief Marketing and Growth Officer at Revolut, commented: “We’re incredibly proud to become the Official Back of Shirt Partner of Manchester City men’s and women’s first teams.

“Both Revolut and Manchester City are built on a shared DNA of high performance, infinite ambition and a desire to go where others have never gone before – and that’s why it makes sense to expand our partnership.

“We aren’t just putting our logo on a shirt; we’re integrating Revolut into the heart of fan experiences at the club, ensuring City fans enjoy the same fast, seamless and rewarding interaction with their football club as they do with their finances.”

Founded in 2015, Revolut has over 70 million users globally of its current account, savings and investment products.

The Man City deal is the latest in a series of sports sponsorships which have included basketball, Formula One and Toulouse’s rugby team.

Previous article

A single customer view isn’t just a reporting layer - it’s a fundamentally better way to grow your business

Next article

Gresham House hires PR specialist as new CMO

Get access to valuable thought leadership from the financial services marketing industry

Keep up-to-date with current trends and changes across marketing and financial services is vital in this fast-moving business environment.