Raymond James to axe Charles Stanley brand

Alex Sword

Managing Editor

The Financial Services Forum

Raymond James is set to bring Charles Stanley under its own brand as it looks to become one of the UK’s top five wealth management firms.

The move will see the Charles Stanley brand phased out, over four years since the US-based Raymond James purchased it at the beginning of 2022.

The integration will be followed by presenting a refreshed look and feel across communications and materials later this year.

Kim Jenson, chief executive of Raymond James Wealth Management, said: “I am proud to announce our intention to come together under one brand, united around a shared purpose and a stronger proposition for our clients.

“What we do can transform lives and reshape futures. But it always comes down to a human connection: the individual with an ambition, and the expert who helps make it real.

“That belief sits at the core of the Raymond James approach and will continue to guide us as we bring the business together. This is a significant milestone, reflecting our ambition to become the wealth manager of choice for both wealth managers and clients.”

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