Quilter has appointed a new creative agency ahead of plans to develop a new brand platform.
The wealth manager appointed London-based agency Joint, whose previous clients have included Quintet Private Bank and TSB as well as the likes of Amazon.
The brand work will aim to create a distinctive brand positioning to build relationships with clients and its network of financial advisers. The supporting campaign is set to launch in late 2025.
Quilter’s previous brand campaigns have included being the title partner of the Quilter Nations Series in rugby.
Sarah Ireland, Senior Brand Manager at Quilter, said: “We were looking for an outstanding creative partner to work with us on the next phase of our brand development. In Joint, we’ve found a creative energy and aspiration that matches our own, and we can’t wait to share our new positioning with our existing and prospective customers.”
Lou Fielding, Managing Director at Joint, said: “The Quilter team’s ambition for their brand is infectious, and we are equally enthused about what we can achieve together. This is a truly collaborative partnership with a shared goal to do something different in the category on behalf of consumers. We’re excited to bring this vision to life.”
