Quilter quips about Reeves in budget-themed advert

Quilter has tapped into the furore around the budget by launching a topical ad campaign.

The ad features an image implied to be Chancellor of the Exchequer Rachel Reeves, with the tagline “She’s got a plan for your money…Do you?”.

The advert builds on the wealth manager’s recently launched brand platform, “Money needs a plan”. The platform focuses on the problem of money sitting idle, highlighting how expert advice from Quilter can help make savings achieve more.

Quilter worked with agency Joint on the campaign, which will run across digital, out-of-home, social media and press.

Sarah Ireland, Senior Brand Manager, Quilter, added: “Budgets often bring uncertainty about how personal finances will be affected. That’s why having a clear financial plan is so important. Professional advice can help people navigate change and make confident, long-term decisions.

“This campaign is about reinforcing that, whatever the government’s plan, your money should have one too.”

Algy Sharman, Chief Creative Officer at Joint, said: “As the government lays out its plan for the country’s finances, it felt like a good time to remind people that their own money needs a plan too. This tactical ad just goes to show this campaign platform has so much scope. We’re excited to see where it will go next.”