Quilter Invest hires digital specialist to head marketing

Quilter’s savings and investments app has hired a new Head of Marketing, bringing experience from the fintech and insurance sectors.

Max Judge became Head of Marketing at Quilter Invest in May, joining from investment app eToro, where he had worked as Digital Marketing Manager for over five years.

Before this, he worked as Digital Marketing Executive at Vitality for almost three years, as well as holding roles at media and marketing company MVF and GoDaddy.

The app offers novice investors a platform to manage their money. Formerly known as NuWealth, Quilter rebranded the platform to Quilter Invest in October last year in an effort to build stronger relationships with prospective younger clients.

It acquired the platform in 2024 to develop a more cohesive link between digital investing and advised services. Advisers will be able to offer the app to nurture prospective clients, such as younger family members of existing clients.