Premier Miton Investors has launched an ad in the national press consisting of an almost entirely blank page, following its recent rebrand.
The ad, a page that is blank except for the tagline “our investment managers start with a blank sheet of paper” and the Premier Miton Investors logo, ran this week across national press such as the Times and the Telegraph.
It is built on the new platform, created with agency Libertine, which uses the blank sheet of paper to illustrate the idea that fund managers are encouraged to think originally.
“We’re rather proud of the fact that our new launch ad for Premier Miton Investors has next to nothing to recommend it,” Libertine commented on LinkedIn.
“Because by running an essentially blank page in the national press we’ve managed to embody the brand’s original approach to investing in the most graphic way possible. There aren’t many clients out there who would pay for a full page in the Telegraph or the Times and run nothing on it, so a big hand to them for having the courage to go through with it.”
