PGIM launches global “Keep Asking”campaign

Asset manager PGIM has launched a new brand campaign focusing on the power of asking questions.

Centring on the tagline Keep Asking, the campaign uses Claymation-style animation to show how asking the right questions can lead to great discoveries, aiming to position this as a metaphor for the firm’s approach to active investing.

Created in partnership with creative agency McCann, the campaign is set to run across the UK and US as well as other European and Asian markets. It will appear across digital, video and premium media placements.

Ken Poliziani, chief marketing officer at PGIM, said: “Every asset manager talks about conviction and outcomes — but very few talk about what it takes to get there.

“‘Keep Asking’ is about the work that happens before the recommendation — the probing, the challenging, the courage to ask the hard questions. That’s what our clients expect, and we invite others to join us.”