PensionBee highlights USPs in new ad campaign

PensionBee has launched a new ad campaign, focusing on the simplicity and transparency of its pension consolidation offering.

The ad, focuses on the idea that “when your pension is in a good place, you’re in a good place”.

Incorporating PensionBee’s distinctive yellow brand colour and Be Pension Confident strapline, the ad shows a group of friends walking around a park, showing the peace of mind that comes from having control over one’s pension.

The ad emphasises the simple and free consolidation process, the fact that users simply pay one transparent annual fee and that PensionBee only works with the world’s biggest money managers.

It will run across 2025 on TV, radio and online. PensionBee partnered with Builders Arms on the creative and Ad Astra on media buying.

The new ad is part of a global campaign designed to highlight the uniqueness of the PensionBee offering, as CMO Jasper Martens explained in a recent interview.

“Consolidation is not new, the way we do it certainly is. The technology we use is second to none, we provide you with excellent customer service with a personal BeeKeeper at hand.

“And simple is not basic, the investment products you’re moving your retirement savings into are modern, built for purpose and come from established money managers such as State Street and BlackRock.

“Highlighting these USP’s in both markets will be an important part of our global multi channel campaign.”